THE
SITUATION
Cellular carriers are rapidly introducing
new STAR (*) services on their networks, using call center
and IVR (Interactive Voice Response) information access
solutions. Common call center and IVR products have ISDN
interfaces and do not support direct connection to the
cellular, SS7 based network. This leaves carriers with
no choice but to use expensive central offi ce (CO) switches
to convert and connect the STAR services to the SS7 network.
STAR services can be roadside assistance programs, regional
weather reports, or cellular service help centers, such
as the common *611 service. STAR services provide information
to cellular subscribers as part of their base subscription,
or as pay as you go services. |